CRUNCH 21 PROMOTION OFFICIAL RULES

OPEN ONLY TO LEGAL RESIDENTS OF THE UNITED STATES, 18 YEARS OR OLDER AS OF JUNE 14, 2010.

NO PURCHASE NECESSARY

A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING

1. THE PROMOTION:
CRUNCH 21 Promotion (the "Promotion") consists of sixty three (63) daily sweepstakes ("Daily Sweepstakes"). The Promotion starts at 12:00:01 A.M., Eastern Time ("ET") on 6/15/2010 and ends at 11:59:59 P.M., ET on 8/16/2010. (The "Promotion Period")

2. HOW TO ENTER:
Each day during the Promotion Period, go to www.Crunch21.com and provide the information requested on the registration page according to the instructions provided on the website, or enter your information into the "SHOTS TO WIN" section of the website. You will receive an (the "Entry") into that day's respective Daily Sweepstakes once your official contact information is submitted. You do not have to play the game to enter. Entry is via Internet only. Limit: One Entry per person per day regardless of e-mail address used.

3. DATES OF ENTRY FOR PARTICIPATING IN THE PROMOTION:
The Promotion consists of sixty four (64) Daily Sweepstakes. Each Daily Sweepstakes of the Promotion Period, starts at 12:00:01 A.M., Eastern Time ("ET") and ends as of 11:59:59 P.M. E.T. that day ("Entry Date") . Entries from one Entry Date of the Daily Sweepstakes will not be carried forward to a subsequent Daily Sweepstakes.

4. RANDOM DRAWINGS & ODDS OF WINNING:
CRUNCH (the "Sponsor") will select the name of the winner (" Winner") of each Daily Sweepstakes in a random drawing from among all eligible entries received for that respective Entry Date, and she/he will be notified by phone, e-mail or postal mail within 7 days of the drawing. The Sponsor's decisions shall be final in all matters pertaining to this Promotion. Odds of winning a Daily Sweepstakes depend on the number of eligible entries received in that respective Daily Sweepstakes. A Winner of one Daily Sweepstakes is eligible to win any other Daily Sweepstakes.

5. PRIZES AND APPROXIMATE RETAIL VALUES ("ARV"):
Total Number of Prizes: 3,500
Total ARV of all Prizes: 250,000

DAILY SWEEPSTAKES PRIZES ("Prize"): All Prizes won must be used in compliance with Sponsor's terms and conditions, as allowed by law.

Prize List:

6/15 - Virgin America: Roundtrip Flight
6/16 - Planet Hollywood: 3 Night Stay (Cabana for 1 day, 2 Spa passes and Buffett)
6/17 - Live Nation: 84 Pairs of Rihanna Tickets (21 in NY, MIA, LA and SF)
6/18 - Crunch: One-Year Memberships
6/19 - Quiksilver: 40 Performance Jackets
6/20 - Northside Music and Arts Festival: 5 Festival Badges and Admission to all Shows
6/21 - Crunch: One-Year Memberships
6/22 - Live Nation: 84 Pairs of Lilith Fair Tickets (21 in NY, MIA, LA, SF)
6/23 - Funjet Vacations: All Expense Paid Vacations for Two
6/24 - Matt Bernson: 8 Pairs of Gladiator Sandals
6/25 - Crunch: Reduced Monthly Dues by $21 with City Wide Access
6/26 - The Standard Hotel: Hotel Accommodations for two nights at each property (4 hotels total)
6/27 - Cosabella: 100 Pairs of Never Say Never Lace Thongs
6/28 - Crunch: One-Year Memberships
6/29 - Interscope: 5 Concert Tickets to Lady Gaga
6/30 - Virgin America: Roundtrip Flight
7/01 - Live Nation: 21 Pairs of OffSpring Tickets (21 pairs in NY)
7/02 - Retro Brand: 50 Crunch Limited Edition Birthday Retro T-Shirts
7/03 - Roxy: 40 Roxy Performances Jackets
7/04 - Crunch: Private Classes
7/05 - Crunch: One-Year Memberships
7/06 - Interscope: 50 Gold Limited Edition Lady Gaga Posters
7/07 - Funjet Vacations: All Expense Paid Vacations for Two
7/08 - Bliss: 100 Product Items
7/09 - Crunch: Special Offer of Reduced Enrollment of $21 ($229.00 savings)
7/10 - Matt Bernson: 8 Pairs of Ballet Flats
7/11 - Cosabella: 75 Pairs of Never Say Never Lace Thongs
7/12 - Crunch: One-Year Memberships
7/13 - American Idiot, Broadway Musical: 1 Pair of Tickets with Backstage Cast Meet & Greet
7/14 - Crunch: 21 Personal Training Sessions
7/15 - Virgin America: Roundtrip Flight
7/16 - Crunch: Reduced Monthly Dues by $21 with City Wide Access
7/17 - Quiksilver: 40 Performance Jackets
7/18 - TRX: 10 TRX Home Systems
7/19 - Crunch: One-Year Memberships
7/20 - American Idiot, Broadway Musical : 25 Pairs of Tickets
7/21 - Funjet Vacations: All Expense Paid Vacations for Two
7/22 - The Box: Bottle Service and Admission for 4 People
7/23 - Crunch: Special Offer of Reduced Enrollment of $21 ($229.00 savings)
7/24 - Cosabella: 75 Pairs of Never Say Never Lace Thongs
7/25 - Crunch: Ten $100 Crunch Retail Gift Certificates
7/26 - Crunch: One-Year Memberships
7/27 - Scratch DJ: 10, 1 Semester of DJ Lessons
7/28 - Crunch: 21 Personal Training Sessions
7/29 - American Idiot, Broadway Musical: 100 t-shirts and CDs
7/30 - Bliss: 100 Product Items
7/31 - Roxy: 40 Roxy Performances Jackets
8/01 - Crunch: 7 Private Classes
8/02 - Crunch: One-Year Memberships
8/03 - Crunch: Reduced Monthly Dues by $21 with City Wide Access
8/04 - Funjet Vacations: All Expense Paid Vacations for Two
8/05 - Crunch: One-Year Memberships
8/06 - Matt Bernson: 8 Pairs of Suede Oxfords
8/07 - Benefit Cosmetics: Four $250 Gift Certificates
8/08 - The Box: 5 Free Admission Tickets
8/09 - Crunch: One-Year Memberships
8/10 - Skullcandy: 100 Headphones
8/11 - Virgin America: Roundtrip Flight
8/12 - Bliss: Four $250 Gift Certificates
8/13 - Quiksilver: 40 Performance Jackets
8/14 - American Idiot, Broadway Musical : 25 Pairs of Tickets
8/15 - Retro Brand: 50 Crunch Limited Edition Birthday Retro T-Shirts
8/16 - Crunch: Special Offer of Reduced Enrollment of $21 ($229.00 savings)


IMPORTANT: Regardless of the Prize won, all costs and expenses not specifically included above, are each Winner's sole responsibility, including all federal, state and local sales and use taxes, etc. Regardless of the Prize won, no Prize is redeemable for cash, nor is it transferable or substitutable except that Sponsor may, at its sole discretion, substitute a Prize or any component thereof with one of equal or greater value. Each Winner of a Prize may be required to sign, notarize and return within fourteen (14) days of notification or attempted notification of being a Winner, an Affidavit of Eligibility(including Social Security Number as required for tax reporting purposes) & Liability/Publicity Release (where permitted by law), or an alternate Winner(s) will be selected by Sponsor. Additionally, each Winner will receive a Form 1099 in the amount of the actual value of the Prize, as required by law.

6. ELIGIBILITY:
The Promotion is open only to persons who are legal residents of, and living within, the United States of America, 18 years or older, as of the Entry Date except officers, directors, and employees (and members of their household and of their immediate families, i.e., parents, children, stepchildren, spouse, siblings and persons residing in the same household of such immediate family members) of Sponsor, its subsidiaries, affiliates, sales representatives, distributors, advertising/promotion/web design agencies including IdeaWork and/or their affiliates, assigns or representatives; and all other persons or entities associated with the development, administration, promotion, execution of, or supply to this Promotion.

7. RELEASE:
By acceptance of the Prize, the Winner releases the officers, directors and employees of Sponsor and their respective parent companies, subsidiaries, affiliates, divisions, dealers, distributors, suppliers, advertising and promotion agencies, and all other individuals or entities involved in the creation, administration, or fulfillment of this Promotion (all of the former collectively referred to as "Sponsor & Others"), from and against any and all liability and claims or causes of action, including,, but not limited to, personal injury, death, or damage to or loss of property with respect to all aspects of this Promotion, arising out of participation in this Promotion, Promotion or Prize related activity whether sponsored by Sponsor or third parties, or the acceptance or possession or use/misuse of the Prize or any component of the Prize.

8. INTERNET:
Sponsor & Others are not responsible for interrupted or unavailable network server or other connections, miscommunications, failed telephone or computer transmissions or jumbled, scrambled or misdirected entries or transmissions, or for phone, electrical, network, computer hardware or software or program malfunctions, failures or difficulties or for other errors, omissions, interruptions, or deletions of any kind whether human, mechanical or electronic or for any damage to any person's computer related to participating in the Promotion. Sponsor & Others are not responsible for illegible, unintelligible, late, lost or stolen entries or incorrect or inaccurate Entry information, whether caused by Internet users or by any of the equipment or programming associated with or utilized in the Promotion or by any technical or human errors which may occur in the processing of any entries in this Promotion. Any entrant who attempts to play with multiple e-mail addresses, under multiple identities or uses any other device or artifice to play multiple times or to interfere with the proper play of this Promotion, will be disqualified from participation in the Promotion. Persons found tampering with or abusing any aspect of this Promotion, as solely determined by Sponsor, will be disqualified and may be subject to prosecution. If in the judgment of Sponsor, the Promotion is compromised by virus, bugs, non-authorized human intervention or other causes beyond the control of Sponsor, which corrupts the administration, security, fairness or proper play of the Promotion, Sponsor reserves the right, in its sole discretion to discontinue, suspend or terminate the Promotion and proceed in a manner it deems fair and reasonable. Any personally identifiable information collected during an entrant's participation in this Promotion will be collected by Sponsor and used by Sponsor and its agents solely for purposes of the proper administration and fulfillment of the Promotion as described in these Official Rules or as stated in Sponsor's Privacy Policy at http://www.Crunch21.com

CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.

In the event of a dispute as to the identity of a potential Winner based on an e-mail address, the winning Entry will be deemed to have been made by the authorized account holder of the e-mail address submitted at time of Entry. "Authorized account holder" is defined as the natural person who is assigned to an e-mail address by an Internet access provider, on-line service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.

9. DISPUTES:
Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of New York. All disputes arising out of or connected with this Promotion will be resolved individually, and without resort to class action. Should there be a conflict between the laws of the State of New York and any other laws, the conflict will be resolved in favor of the laws of the State of New York. All judgments or awards shall be limited to actual incurred out-of-pocket expenses (excluding attorneys' fees) associated with participation in this Promotion and shall not include any indirect, punitive, incidental and/or consequential damages.

10. GENERAL:
By participating in the Promotion, entrants agree to these Official Rules and the decisions of Sponsor that are final and binding in all matters and all respects relating to this Promotion. Acceptance of a Prize constitutes Winner's consent to the use of his/her name, photograph and/or likeness for advertising and publicity purposes as determined by Sponsor without further compensation, except where prohibited by law. All federal, state and local laws and regulations apply. All entries and/or materials submitted become the property of Sponsor and will not be returned. Sponsor & Others are not responsible for any lost, late, undelivered, misdelivered or postage due mail.

11. WINNERS LIST:
For the name of the Winners, send a self-addressed stamped envelope, postmarked by between 8/15/2010 and 9/15/2010, to: Winners List, Crunch 21 Promotions, 22 West 19th Street, 3rd Floor New York, NY 10011

SPONSOR: Crunch LLC, 22 West 19th Street, Floor 3 New York, NY 10011

© 2010 Crunch LLC